Integrated Digital Marketing: NTUC Fairprice – Worth the Trip

Even grocery shopping is not spared from the effects of digitalisation. Redmart, Honestbee, EAMart, Amazon Prime – there are just so many options and online grocery shopping is so much more easier. Plus, can you remember how to pick the freshest fruits, vegetables, and meats for your kitchen? I certainly can’t. I much rather leave […]

SEO: It’s more than words

Search Engine Optimisation, or SEO for short, is more than smashing a bunch of words together that will secure you a sweet sport in the first page of Google search results. Nah, Google is better than that. After all, there has to be a reason why it holds over 90% of the search engine market. […]

Making sense of IOT

It’s hard to remember the days when a phone was just used to call or send a short message. If you did not come from a wealthy background, the ability to connect to the internet from your phone was an expensive endeavor which will most certainly lead to a chewing out from your parents. But […]

Mobile Marketing and Brand Communities

In the previous blog post, we discussed about social media marketing and how it is almost essential for businesses to have a social media presence, the boundaries where businesses invade their customers’ privacy in the pursuit of more data, and establishing brand communities to overcome that. But let us take one step further and apply […]

Accidentally Viral: Samyang Foods

There are many brands of Korean spicy noodles but the one most synonymous with the name is Samyang. Buldak Spicy Chicken Ramen was launched in 2012 by Samyang Foods. The product was intended to target a niche market of local (Korean) spicy food lovers according to Park Jung Seok, a marketing manager from Samyang Foods […]

The Social Media Consumer

What used to be revolutionary is now almost necessary for survival in the business world. That’s right, it’s social media marketing. Social media is a great source of consumer data. In Singapore alone, almost 80% of the population are active social media users (we are social, Hootsuite; Jan 2019). With so many users online, how […]